From Snack to Supplement: Why Pet Treats Are Evolving

There was a time when dog treats were just that—treats. Fun, tasty, and sometimes… full of junk. But just as we’ve started to rethink what we put in our own bodies, more pet parents are asking: What’s actually in this? And does it do any good? Well. At least we hope more pet owners are asking those questions and if you haven’t been, test the theory - take a look at whatever treat bag you have lying around and see if you recognise 50% of what is listed on the back…scary, isn’t it?

The functional treat movement

We believe that today’s pet owners are more mindful, or perhaps just more aware these days of the options out there that should be considered for their beloved animals. Nutrition has evolved rapidly in the past decade or so and we agree and encourage pet parents to want treats that don’t just taste good—but have a purposeful nutritional value. Think:

• Treats that help with digestion

• Bites that support anxiety and calm

• Snacks with real vitamins and natural anti-inflammatories

This is where functional, health supplement treats come in - in other words, this is where My Pet Life comes in—products that bridge the gap between snacks and supplements, offering daily health support in a form pets love.

What makes a treat functional?

• Targeted ingredients: Like chamomile (calm), carob (antioxidants), pumpkin (fibre)

• No fillers: No added sugar, no artificial flavouring

• Benefit-driven formulas: Designed to support health, not just please tastebuds

Our take at My Pet Life

We’re proud to be part of this shift. Every one of our products is made with an intentional blend of human-grade ingredients and pet-safe herbs—supporting real wellness, naturally.

Treats should do more. So we made them that way.

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